Module 1 – Marketing Basics

• What is Marketing? – Understanding Definitions & Meaning in detail.
• 4 P’s of Marketing – Marketing Mix and Its importance
• Types of Online Business and their Objectives.
• Definitions of Branding, Marketing, Advertising, Promotions and Sales
• Market Segmentation, Targeting and Positioning (STP).
• Real World Case Study Examples.

Module 2 – Digital Marketing Basics

• What is Digital Marketing?
• Types of Digital Marketing?
• Digital Marketing Vs Traditional Marketing
• Traditional Marketing Funnel
• Digital Marketing Funnel
• What are Impressions?
• Brand/Product Visibility
• What is CTR & How is it calculated?
• What is Traffic?
• Types of Traffic based on the source
• Types of Traffic based on the Audience
• Difference between targeted traffic & non-targeted traffic
• What are leads?
• What are sales?
• What is Visitor Engagement?
• How to increase Visitor Engagement?
• What is Bounce Rate?
• How to decrease bounce rate?
• How to convert Traffic into Leads or sales?

 Module 3 – Earning Money Online (A brief Introduction)

• Different ways to earn money online from websites.
• Different ways to earn money online using videos.
• Importance of blog in making money online.
• What is Google AdSense
• How to get your website approved for Google AdSense
• Determining Ad positions and earning money from AdSense.
• How to earn money by Making Videos and uploading them on YouTube Videos
• YouTube AdSense and tricks to get your channel monetized
• Other monetization methods on You tube
• Earning money from YouTube even before YouTube Monetization
• Earning Money From Affiliate Marketing
• Step by Step process on how to earn money from Affiliate Networks.

Module 4 – World of Web & Importance of website in Digital Marketing

• What is a Web Browser? & types of browsers
• Difference between browsers and Search Engines.
• What is a Webpage?
• what is a Website?
• What do you need to create a Website?
• What is a Domain name?
• What are Domain extensions?
• How to choose a domain name for your Website?
• How to buy a domain name?
• What is a hosting space/server?
• Different types of hosting
• Which type of hosting to buy?
• How to choose a best hosting provider?
• Buying Hosting online.

Module 5 – Website Creation with WordPress

• What is CMS?
• Why WordPress?
• How to install WordPress on Local host (Your personal computer)?
• How to install WordPress on Server?
• WordPress Dashboard Brief
• What are Pages?
• What are Posts?
• Difference between Pages and Posts?
• How to create a Page and a Post?
• What are categories?
• How to create categories?
• How to create different types of menus in WordPress?
• Different types of Widgets and their usage
• What is a Theme and its Importance
• How to install a theme and activate it?
• How to choose the Right Theme for your website?
• What are Plugins? and their Importance
• How to allow / block the crawling for your website?
• Page Builder plugins for designing custom pages
• How to design a Home page?
• How to create a Blog?
• How to create Contact forms and registration forms on your website?
• How to create an E-commerce website for free?
• How to integrate a Payment Gateway (adding payment links) to your website?
• How to build a sales funnel on WordPress?
• How to optimize images on your website?
• How to optimize your website for loading fast?
• How to handle your website security?
• How to maintain backups for your website?
• List of very important plugins that are must for a website
• Changing URL structure for SEO purpose.
• Add live chat options to your websites

Module 6 – Introduction & Basics of SEO

• What is SEO?
• Different types of SEO
• What are the advantages of SEO?
• Disadvantages of SEO
• What is SERP?
• Understand Search Results
• How google works in the backend?
• What is Crawling?
• What is Indexing?
• Rank Math Algorithm and importance of relevancy
• What is Google Sandbox?
• Does Google Sandbox Exist?
• Google Algorithm updates
• Special note on Panda, Penguin, Hummingbird updates
• Note Latest Bret Update & Upcoming Web Vitals Update
• Step by Step process on how to do SEO for a new website?

Module 7 – Keyword Research

• What are Keywords?
• Different types of Keywords for SEO purpose.
• Differentiating keywords based in user intentions.
• What is search volume? and its importance.
• What are LSI keywords?
• What are intent defining keywords
• Difference between money making keywords and informational keywords
• How to get new keyword Ideas using Google
• Tools to use for more keyword ideas
• How to find search volume and tools to use?
• Keywords Research Process
• How to find profitable keywords for your business?
• How to analyse difficulty of keyword?
• How to analyse competitor keywords?
• Deciding on keywords to target.
• How to create strategies on how to outrank your competitors?

Module 8 – Content Writing

• Generating content ideas
• Forming a content framework/blueprint
• Essential elements that your content should contain.
• How to proofread or check the content for grammatical errors?
• What is Plagiarism?
• How to check the plagiarism of the content.
• Best practices in content writing

Module 9 – ON Page Optimization

• Fundamental ON Page Factors.
• How to write SEO optimized title for your Web Page/Post.
• How to write attractive and description to get more clicks.
• Best practices in writing page/post URLs to rank better
• How to optimize the different types of Headings
• The core content optimization principles.
• How to use LSI keywords, synonyms and intent words for better rankings.
• Structuring your webpage and prioritizing content for SEO
• How to optimize Images on the website for image rankings.
• Importance of Image file name, Image Alt tag and its size.
• Optimizing content for visual search appearance
• Importance of questioning words & FAQs on your page/post.
• Importance of videos and optimizing videos on the page/post.
• How to use SEO tools to cross check the ON page factors implementation.

Module 10 – Technical SEO

• Basics of Technical SEO
• Website Structure & navigation optimization for SEO
• Indexability of the website.
• Tracking and fixing indexing errors.
• Importance of Internal linking in SEO
• Impact of Page Speed on SEO
• Using GT Metrix & Lighthouse for speed reports.
• Importance of UX Signals for SEO
• Core web vitals and their importance.
• txt & Sitemap.xml creation.
• HTTPS & Website Security
• Tracking and fixing broken links
• custom 404 page
• Importance of mobile responsiveness & mobile compatibility.
• Touch friendly factors to boost UX and site rankings.
• Other Technical aspects to monitor

Module 11 – Advanced SEO

• What are Rich snippets.
• Different types of Rich snippets.
• How to optimize content for different types of featured snippets.
• How to create site link snippet?
• How to create Product, Rating, Review snippets?
• FAQ Snippets and their benefits.
• Importance of structured data tables on webpages/posts.
• Other types of snippets and their optimization techniques.
• Creating AMP pages and their benefits

Module 12 – OFF Page SEO

• What is OFF Page SEO?
• Difference between ON Page and OFF Page.
• Why is OFF Page SEO important?
• Backlinks and their importance
• What are backlinks
• Types of backlinks
• Do’s & Don’ts in Link Building
• Importance of Anchor text in link building
• What is Domain authority?
• How to check a Websites Domain Authority?
• How to increase a Websites Domain Authority?
• What is spam score?
• How to check for your websites spam score
• Getting High quality Backlinks
• Email marketing for backlinks
• Link Building strategies
• Advanced techniques in Link building
• Unnatural links and their disadvantages
• Monitoring Link Profile of your website
• Maintaining Link health to avoid penalties
• Process to remove spam links using disavowing tool
• Establishing Brand Signals to boot rankings
• EAT & their value
• Other Key OFF Page techniques

Module 13 – Local SEO – Location Based SEO

• Basics of Local SEO – What, why, how
• The Map Pack – understanding the local SEO results.
• Keyword Research for Local SEO
• Create a listing on Google My Business (GMB)
• Key optimization factors in GMB
• Product listing, Services listing in GMB
• GMB website builder tool.
• Importance of images optimization and posts in GMB
• What are NAP Citations
• Importance of citations in Local SEO
• Key local SEO Ranking factors
• Importance of Social Presence & check-in’s for local SEO.
• Importance of Online reputation Management for Local SEO.

Module 14 – Google Search Console

• What is Google Search Console?
• Importance and uses of Google Search Console (GSC)
• How to integrate your website with GSC?
• Different types of website verification methods?
• Setting Geo-target locations.
• Analysing keywords, their positions and CTR’s
• Comparing results over time of different keywords.
• Filtering keyword analysis over countries, devices and more.
• Check for indexability
• How to request for Page indexing
• How to check for snippets and errors.
• Fixing crawl errors.
• Monitor and fix mobile responsive errors.
• Monitoring and fixing Web load speed issues.
• Monitoring and fixing page not found errors.
• How to use GSC for more keyword opportunities and ideas.

Module 15 – SEO – BONUS MODULE

• How to earn money from SEO
• New website SEO step by step process
• SEO Optimization check list
• Creating SEO Performance report
• SEO Interview Questions
• Free SEO tools list
• Paid SEO tool exposure.
• SEO techniques E-book & Material
• SEO site Audits

Module 16 – Search Engine Marketing / Google Ads

• What is SEM?
• Difference between SEO & SEM?
• Inorganic Search Results
• Introduction to Google AdWords & Pay Per Click Advertising
• Setting up a Google AdWords Account
• AdWords Dashboard overview & Walkthrough
• Types of networks in Google Ads
• Different types of campaigns
• Types of Ads
• How to create a Text Ad
• Different types of Text Ad extensions.
• Do’s and Don’ts in Text Ads
• Google Ads Account Structure
• Types of cost models in Google Ads
• Different types of keywords in Google Ads.
• How Google Ads define Ad positions
• Factors that influence Quality Score.
• How to increase your Ads Quality score.
• Creating High Quality Landing pages
• Different types of bidding strategies
• How google Bidding/Auction works
• Key terms in Google Ads – Impressions, Clicks, CTR, Avg CPC, Conversions, Conversion rate, Cost, Cost per Conversion, Impression rate, Avg CPM, Avg CPV, conversion value, conversion value per cost.
• How to launch a search campaign
• Choosing Campaign objective, Campaign and Ad Types.
• Naming a Campaign
• Choosing a network
• Choosing Target audience – Language targeting, Location Targeting, Demographics, Retargeting, interest based targeting
• Getting your Ad budgets right
• Creating Ad Groups.
• Creating Ad copies.
• Types of Display Ads
• Launching a display campaign
• Types of Video Ads
• Launching a video campaign
• Ad optimization score and tips to improve
• Conversion tracking
• Generation Google Ads Reports

Module 17 – Google Analytics (GA4)

• Introduction to Google Analytics
• How Google Analytics works?
• How to set up Analytics Account for your website?
• Google Analytics Dashboard
• Analyzing Audience
• Analyzing website traffic Sources/Channels
• Analyzing Audience Demographics
• Analyzing traffic Behavioral flow
• Analyzing traffic location & Languages
• Goals and Conversions
• How to set up Goals?
• Types of Goals
• How to Integrate AdWords and Analytics account?
• How to set up Filters?
• How to Generate reports in Google Analytics?

Module 18 – Email Marketing

• What is Email Marketing?
• Email Marketing Basics
• Advantages of Email Marketing.
• Types of Email Marketing
• Do and Don’ts in Email Marketing.
• Email Marketing Platforms – tools.
• Using Email marketing tools for Lead Generation.
• Auto-Responders.
• Designing Newsletters.
• Creating mailing sequences
• Generating sales from Email Marketing – Product sales, Affiliate sales
• Avoiding spam folder – Double option.
• Bulk Emailing.
• Best practices to send bulk emails.
• Reports Metrics and Analysis.
• A/B Testing & Improving ROI.
• Mail blast
• Best tool for Bulk mailing
• Writing subject lines for high CTR

Module 19 – Introduction to Social Media & Facebook

• Social Media and its Importance in Digital Marketing.
• SMM Vs Social Media Optimization (SMO).
• Introduction to Facebook.
• Facebook account setup.
• Facebook for Personal Account and Its Elements.
• Creating a post.
• Facebook Page for businesses.
• Different Types of Business pages offered by Facebook.
• Profile Pic and Cover photo dimensions for pages.
• Types of Posts and Statistics.
• Hashtags and its advantages.
• Facebook Page Designing.
• Engaging Fans and Increase the Likes.
• Page management options.
• Facebook Events creation.
• Facebook Insights.
• Facebook Groups.
• Facebook groups & types of groups
• Importance and advantages of running a community on Facebooks

Module 20 – Facebook Advertising

• Introduction to Facebook Advertisements.
• Difference between Facebook Advertising and Google Search Advertisements.
• Types of Promotions with Facebook Advertisement.
• Targeting the Audience.
• Advanced Audience Targeting.
• Ad Formats.
• Conversion Tracking.
• Integrating Facebook Pixel with your website.
• Retargeting on Facebook.
• Understanding Facebook’s ads account structure
• Creating landing Pages/Funnels for Ads.
• Important tips and tricks to create successful landing pages/funnels.
• Understanding campaign Structure and their objectives.
• Running different types of campaigns on Facebook.
• Different types of targeting on Facebook
• Age, gender, location, Behavior, interest and other demographics based audience targeting.
• Other different types of targeting
• Optimizing and Spending controls
• Ad copy creation techniques and types.
• Ad creative design and types.
• Creating and setting up Pixel
• Custom conversion tracking
• Attributions
• Audience Retargeting
• Remarking with custom audience
• Remarking with Lookalike audience
• Creating campaign with lookalike audience
• Metrics & Optimizations
• How to handle negative comments on Facebook Ads
• Scaling Facebook Ads – Scaling with Audience expansion, Ad set scaling , CBO scaling , Ad account , Snipper method
• How to work as a Freelancer running Ads for clients

Module 21 – Instagram

• What is Instagram Marketing
• Why should you use Instagram for your business
• How to increase followers on Instagram
• Tips to get good Engagement on Instagram
• Best Instagram Marketing Tactics
• Instagram Hashtags
• Instagram Stories & their importance
• 60 seconds on Instagram – Instagram Video Ads.
• Instagram paid advertising
• IGTV and its importance

Module 22 – LinkedIn Marketing

• Introduction to LinkedIn.
• LinkedIn for SEO.
• Benefits of LinkedIn Network.
• LinkedIn Profile Creation.
• Optimizing the profile.
• Skills and Endorsements.
• Recommendations on LinkedIn.
• Adding new connections.
• LinkedIn Posts.
• LinkedIn Groups.
• Finding Jobs on LinkedIn.
• Creating a business page on LinkedIn.
• LinkedIn business page customization.
• LinkedIn Page Posts.
• Retargeting Profile views
• Retargeting LinkedIn Marketing
• Leads Generation in LinkedIn
• Types of Ads in LinkedIn
• Different types of Ads in LinkedIn
• Different types of campaigns and objectives
• Audience targeting
• Adformats & Placements
• Budget & scheduling
• Conversion tracking
• LinkedIn Audience network
• Lookalike Audience
• Custom Audience

Module 23 – Content Marketing/Writing

• Exploring content ideas
• Content research
• Tips to write good quality content
• Content Spinning techniques
• Plagiarism check for content
• Readability check for content

Module 24 – Affiliate Marketing

• Introduction to Affiliate Marketing.
• How Affiliate Marketing Works?
• Earning Money from Affiliate Marketing.
• Affiliate Marketing Networks.
• Affiliate Marketing Niches research
• Affiliate Marketing execution & Tips
• Affiliate Marketing Tools.
• Best proven strategies to make money from Affiliate Marketing.
• Live Case Studies.
• Amazon Affiliate Network – Physical Products – India & US
• Impact Affiliate Network – Digital Products & Services
• Admitted Affiliate Network
• Other Popular Affiliate Network – Click bank , JV-zoo, Commission Junction

Module 25 – YouTube Marketing

• YouTube Marketing Introduction.
• Creating Channel on YouTube.
• Types of Videos.
• Uploading video.
• YouTube Video SEO.
• Annotations and End Cards.
• How to use Playlists.
• Understanding Copyrights and Spam.
• YouTube Creator Studio Dashboard.
• YouTube Analytics.
• YouTube channel Suspension, Policy Violation rules.
• How to create different types of videos
• Screen recording tools
• Video making tools
• Video editing tools
• How to upload videos on YouTube
• YouTube SEO ranking factors
• Keyword Research for YouTube
• YouTube Title , description , Tags optimization
• How to design attractive thumbnails
• End screens and cards
• How to use Playlists
• YouTube SEO tools for Ranking
• Understanding Copyrights and claims
• Making Money from YouTube
• YouTube AdSense Monetization Tricks & Tips
• YouTube Partner Program YPP approval
• YouTube comment moderation

Module 26 – Personal Branding

• What is a brand ?
• Brand story
• Brand Focus
• Brand Positioning
• Difference between Personal brand & organizational brand
• Step by step process of personal brands
• Branding Themes – Color Strategies
• Structuring your brand
• Branding on Social Media
• Measuring Brand Success

Module 27 – Freelancing

• Best Freelancing sites.
• Creating a profile in Freelancing websites.
• Applying for works on Freelancing websites.
• Tips for getting projects on Freelancing websites.
• Establishing network to get freelancing projects
• Writing professional email to clients.

Module 28 – Entrepreneurship

• Basics of Entrepreneurship
• Finding & Testing Business idea
• Entrepreneurship Foundations
• Creating Business plan
• Raising Funds for Startup
• Types of companies in India
• Payment Gateways India & Foreign

Module 29 – WhatsApp Marketing

• What is WhatsApp marketing
• Advantages & Importance WhatsApp marketing
• Why is WhatsApp marketing so effective
• How to do WhatsApp marketing
• Bulk WhatsApp marketing tools
• Send messages to unsaved contacts
• Writing Attractive copies for WhatsApp marketing
• Best practices in WhatsApp marketing

Module 30 – Paid Tools Covered

• Ahrefs
• Semrush
• MOZ
• Canva/Crello
• WOO Rank
• Keyword Tool
• Alexa
• Uber suggest – Pro
• Page builders in WordPress elements Kit & Brizzy Pro
• WordPress Image Optimizations – ShortPixel Pro
• WordPress Plugin – Rankmath Pro
• WordPress Backups – WPVivid
• Liguix & Grammarly
• Keyword tool.io
• Frase – SEO content research and content generation
• Labricka – SEO Audit tool
• Beacon & Designer – E-book creator
• Publer , Social Bee, Content Studio – Social Media
• Vid IQ & Tube Buddy – Video marketing
• Mailchimp & Krim mail – email marketing
• Keyword Planner
• Pabbly – Automations
• Botstar – Message marketing
• Microsoft clarity – user behavior
• Loom/Clapboard/ Bcast – Screen Recorders
• Vidnami/ Invideo – Video making
• Web signals – Online Reputation Management

Module 31 – Job Oriented Sessions

• Interview Questions
• Resume Preparation
• Digital Marketing Terminology